What constitutes a good company culture is changing because of developments in the labor market. With the rise of distributed, remote working, it’s no longer the case that employees work together in tightly-knit offices or can quickly go out for a drink at lunchtime. New approaches must be found. Distributed Remote Workforce

That's not to say that these new practices don't have benefits. Companies want these new working patterns because it allows them to scale in a way that wasn’t possible before. Rather than workers being a kind of “fixed cost,” difficult to remove once installed, remote workers and distributed working patterns mean that companies can act a bit more like consumers, choosing to employ labor only when they need it. This “off-the-shelf” approach is helping to drive down company costs while simultaneously opening businesses up to a pool of talent which they wouldn’t ordinarily be able to access.

Distributed working patterns combined with the freelance boom has led many companies to embrace the remote workforce in a way that simply wasn’t possible in the past. There are now so many talented individuals out there just waiting to sell their skills that firms have a real choice about who they employ. Competition between individual remote workers is driving up standards, meaning that companies not only save on costs but can get higher-quality work done in the process.