How to Send Video via Email: Tips for Maximum Engagement and Deliverability

Knowing how to effectively send video via email in 2025 can greatly improve user engagement and boost click-through rates—if done the right way. Since most email providers still don’t support embedded video playback, the best practice is to use a clickable image or animated GIF with a play button that links to your video hosted on platforms like YouTube, Vimeo, or a dedicated landing page. This method keeps your email lightweight and ensures faster loading times, helping your message reach the inbox instead of the spam folder. A strong thumbnail image with a visible play icon can drive more curiosity and interaction than plain text links.

To increase engagement, keep your video short—ideally under 90 seconds—and make the value clear right away. Whether it’s a product demo, testimonial, or a personalized thank-you, the content should be relevant and aligned with the recipient’s interest or behavior. Add personalization by using dynamic tags (like the recipient’s name) in your subject line or message body to create a more personal connection. Include a CTA under or near the video (e.g., “Watch Now,” “See in Action,” or “Claim Your Offer”) to guide viewers on the next step after watching.

Deliverability plays a huge role in the success of any email campaign. When you send video via email, use reputable email platforms such as Brevo, Mailchimp, or Klaviyo to avoid triggering spam filters. Avoid attaching large files—always link externally instead. Use clean design with limited images, and always test your emails on different devices and platforms to ensure compatibility. Include fallback content (like a text link) for users who may not see images by default. With these simple strategies, you can confidently send videos that not only look good but actually get watched and acted upon.

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