Digital technology allows businesses to market their product and services on the internet. The businesses get much exposure to their brand among the relevant audience if they have strengthened their online presence. 

Making a business website and adding your products and service information to it is not enough to reach the customers. It requires to implementation of some digital marketing strategies so that the website could get a large number of traffic. 

In addition, businesses also need to strengthen their social media presence. Check out how this Social media advertisement agency is helping businesses to grow more and making huge profits. 

There are many tips available online to increase website traffic but they are not much effective and relevant. Try these effective and proven ways of increasing website traffic.

SEO of the website

SEO of the websites is mandatory to bring traffic to them. SEO is a wide topic of discussion and implementation, it requires years of past experience to bring website traffic in thousands. SEO further divides into on-page and off-page SEO. 

Optimize the website content for SEO by writing unique and quality content. In addition, do deep keyword research regarding your product and services. 

Initially focus on on-page SEO of your website which includes many elements like title tag, headings, content, internal links, outbound links, meta tag, etc.

Write guest posts

Writing guest posts for other sites is the most prominent way to increase your own website traffic. 

Contact high domain rating websites from where your competitor had bought backlinks. Ask them to write you a guest post on their website and a backlink in the post to your website.

Guest posting to high authority sites increases your own website’s domain authority in Google's perception. Guest posting increases your backlinks network that further aid into increase website traffic. 

Social media marketing

Nowadays, it is very hard to run a business without making social media presence. Social media platforms such as Facebook, Instagram, Twitter, Linked-in and others work as virtual employees for the businesses. 

Make your business-related page on each of these platforms. Share your website’s content, posts, services, infographics, and products detail on your business’s social media pages. 

People will start directing from your social media pages to your website. Traffic gained in such a way would be valuable and would increase your sales. 

Visit Social media consultant in California to market your brand’s social media page and bring more traffic to your website.

Target Long tail keyword

You need to do keyword research about your website niche. Search for keywords related to your website on a paid keyword search tool.

Search for long-tail keywords regarding your niche, observe the difficulty level and search volume of that keywords. 

Long-tail keywords in the post increase the page authority and rank the website on Google’s first page.

Use advertisements to increase your website traffic

Displaying ads related to your business on social media is also a very useful way to increase website traffic. 

Social media platforms allow running display ads. Advertise on social media through paid search and run campaigns. 

Start with running one campaign at a time under your budget. 

Make your website responsive and fast

A responsive and fast website grab more traffic as compared to other websites. People search for a service through their smartphones rather than on the desktop.

 If your website is only optimized for the desktop view then you are telling visitors to visit other websites. 

Your website should be mobile-friendly because most people now browse the internet through their phones. 

In addition, your website should be fast. The loading time of the pages should be normal. Make your website technically optimized for fast speed. 

Submit press releases

Keep promoting your business among your customers by submitting press releases. Press releases should not be only submitted on syndication websites but they also need to be submitted on influential websites and publications matching your website profile.

Every time when you make an announcement about your business, make sure to submit a press release on related blogs and publications. 

Email marketing

Digital marketing is incomplete without email marketing. It is the most prominent way to increase your website traffic. Investing in email marketing returns profit hundreds of times. 

The major advantage of email marketing is its ability to reach potential customers. In addition, email marketing helps to make long-term relationships with customers. 

Write quality content

Google ranks websites that have quality content. Write quality and unique content about your service and product. Do not copy from others’ websites, your content should be transparently belonging to you. 

Add internal and outbound links in the posts of at least one thousand words. Add keywords in the content according to the set density. Write attractive meta description and SEO title. 

Post on Reddit and answer on Quora

Keep yourself active on some very important social media platforms like Quora and Reddit. Answer to the people’s questions on Quora, the question must be related to your business. 

While answering the question leave a link to your website. Keep practicing this effective trick to direct traffic from Quora to your website. 

Share infographics

Infographics are a powerful tool to market the full detail of your service in a short message. It is generally a visual presentation of data, details, information, and knowledge. 

Share infographics on your business pages on different social media platforms. People will find your infographics informative and would like to visit your website for further information. 

Use helpful SEO tools

Website optimization for a large number of traffic, demands the use of some essential SEO tools. SEO tools help website owners in different ways to bring organic traffic. 

SEO tools like Ahrefs, Google search console, KW-Finder, SEMRush, and Grammarly are the most used tools for website optimization. 

Try influencer marketing

Influencer marketing is very effective and it let your brand reach millions of people in few seconds. Outreach to some influential people related to your business on social media. 

Make a connection with them such as links from their websites to your website. In this way, you can direct their traffic to your website. 

Influencer marketing is useful when you have a very little audience and want to increase it.